Question # 1
Which three options determine when a contact could enter a journey? Choose 3 answers.
| A. Re-entry at any time
| B. Re-entry by attribute
| C. Re-entry by date
| D. No re-entry
| E. Re-entry only after exiting
|
A. Re-entry at any time
D. No re-entry
E. Re-entry only after exiting
Explanation:
Re-entry at any time, no re-entry, and re-entry only after exiting are the options that determine when a contact could enter a journey. These options are available in the journey settings and control how often a contact can enter the same journey based on their previous entry or exit status. Re-entry by attribute and re-entry by date are not valid options for journey re-entry.
Question # 2
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers. Which network(s) support lookalike audiences directly from Advertising Studio?
| A. Facebook and Twitter
| B. Facebook
| C. Google and Facebook
| D. Twitter
|
B. Facebook
Explanation:
Advertising Studio supports lookalike audiences directly from Facebook only. For other networks, such as Google and Twitter, Advertising Studio can create audience segments based on Marketing Cloud data and export them to the network’s platform, where the lookalike audience can be created manually.
Question # 3
Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs. Which bounce type would be indicative of the ISPs view of NTO’s sending reputation?
| A. Soft
| B. Technical
| C. Block
| D. Hard
|
C. Block
Explanation:
A block bounce is a type of bounce that occurs when an ISP rejects an email because of the sender’s reputation or content. This indicates that the ISP views the sender as a potential spammer or has received complaints from other recipients.
Question # 4
NTO has been noting reduced deliverability when they do large sends. Which part of deliverability is tied to hitting Spam Traps during a send?
| A. List Hygiene
| B. Authentication
| C. Content
| D. Engagement
|
A. List Hygiene
Explanation:
The part of deliverability that is tied to hitting spam traps during a send is list hygiene. List hygiene is the process of maintaining clean and accurate subscriber lists by removing invalid, inactive, or unengaged subscribers
Question # 5
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email. What should the admin do to ensure only specific Contacts are synced?
| A. Filter records on a formula field
| B. Filter existing records in All Subscribers
| C. Filter records created after a specified
date <br> | D. Filter records on a Boolean field
|
D. Filter records on a Boolean field
Explanation:
To ensure only specific Contacts are synced from Sales Cloud, the admin should filter records on a Boolean field1. This allows the admin to select only the Contacts that have a true value for a checkbox field, such as “Sync to Marketing Cloud” or "Email Opt-in"1. Filtering records on a formula field, a date field, or existing records in All Subscribers are not supported options for synchronizing Contacts
Question # 6
Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content. Which activity would allow them to build the journey with the fewest activities possible?
| A. Join
| B. Einstein STO
| C. Engagement Split
| D. Wait Until Date
|
B. Einstein STO
Explanation:
The Einstein STO activity allows the journey to send five different versions of an initial welcome email to new subscribers at the optimal time for each subscriber. This activity requires only one email and one activity, whereas the Join activity would require five emails and five activities.
Question # 7
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?
| A. Overwrite
| B. Add Only
| C. Add/Update
| D. Update Only
|
A. Overwrite
Explanation:
Overwrite is the import type that should be used when the data extension contains all current product information and the product catalog is never the same. This import type will delete all existing records in the data extension and replace them with the new records from the CSV file
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