Question # 1
| Which three considerations should be made when setting up Distributed Marketing?
(Choose 3 answers) | | A. Business users can select any email at the time of sending | | B. Default options can be set up for the greeting in the email | | C. A journey can be connected to one or more Campaigns | | D. The DM administrator Profile is required to access Distributed Marketing | | E. Messages can be sent to Contacts, Leads, and Person Accounts |
B. Default options can be set up for the greeting in the email
C. A journey can be connected to one or more Campaigns
E. Messages can be sent to Contacts, Leads, and Person Accounts
Explanation:
When setting up Distributed Marketing, the admin should consider the following:
Default options can be set up for the greeting in the email2. This allows the admin
to define how the email will address the recipient, such as by first name, last
name, or salutation2.
A journey can be connected to one or more Campaigns2. This allows the admin to
associate a journey with a Salesforce object, such as an opportunity or a case,
and trigger personalized messages based on the Campaign status2.
Messages can be sent to Contacts, Leads, and Person Accounts2. These are the
supported recipient types for Distributed Marketing messages2. The other options
are incorrect because:
Business users cannot select any email at the time of sending2. They can only
select from the pre-approved emails that are configured by the admin in Marketing
Cloud2.
The DM administrator Profile is not required to access Distributed Marketing2. The
admin can use any Profile that has the appropriate permissions and settings for
Distributed Marketing.
Question # 2
| A Marketing Cloud admin notices out of the last several sends, Send log data for a recent
How could the admin ensure send data is recorded? | | A. Send logging is enabled for the send | | B. Correct Send Log template is selected | | C. Send Logging is available for A/B tests | | D. Data retention settings is specified |
A. Send logging is enabled for the send
Explanation:
To record send log data, the send logging feature must be enabled for the send. This can be done by selecting the send log data extension in the Delivery Options tab of the email send wizard.
Question # 3
| Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from
duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the Mobile Push and Email
channels are used within the same account? | | A. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for
each channel used. | | B. Use a third-party system to identify and delete duplicate Contact Keys. | | C. Strategically control the Contact Key values and tie records together across channels
using this key. | | D. Strategically control the Contact Key values in email, but let Marketing Cloud
automatically tie records as needed from Mobile Push. |
C. Strategically control the Contact Key values and tie records together across channels
using this key.
Explanation:
The best way to prevent duplicate records in Marketing Cloud is to strategically control the Contact Key values and tie records together across channels using this key. The Contact
Key is a unique identifier for each contact in Marketing Cloud, and it can be set by the
admin or automatically generated by Marketing Cloud. If the same Contact Key is used for
a contact in both email and mobile push channels, then the contact will be unified and not
duplicated.
Question # 4
| What is Setup Assistant? | | A. Support service allowing the outsourcing of repetitive admin tasks | | B. A prioritized account configuration checklist | | C. A search within Help and Training limited to configuration documents | | D. A dashboard containing key metrics for the business unit |
B. A prioritized account configuration checklist
Explanation: Setup Assistant is a prioritized account configuration checklist that guides
you through the essential steps to set up your Marketing Cloud account. It provides links to
relevant documentation and resources to help you complete each task.
Question # 5
| Northern Trail Outfitters wants to send a custom survey to customers asking about their
experience following a recent purchase.
Which feature should be used to create a survey form? | | A. Mobile Connect | | B. Content Builder | | C. Smart Capture | | D. Profile Center |
C. Smart Capture
Explanation:
Smart Capture is the feature that should be used to create a survey form. Smart Capture is
a feature that allows marketers to create and insert forms within landing pages or emails,
such as surveys, polls, or feedback requests. Smart Capture can be customized with
different fields, labels, buttons, and actions. Smart Capture can capture subscriber
responses and store them in a data extension or update existing records in Marketing
Cloud.
Question # 6
| A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement? | | A. Tokenized Sending | | B. Transparent Data Encryption | | C. Key Management | | D. Field level Encryption |
A. Tokenized Sending
Explanation:
To ensure sensitive information needed for email sends is not imported and stored in Marketing Cloud, NTO should implement Tokenized Sending4. Tokenized Sending is a feature that allows NTO to send emails using encrypted tokens instead of actual email addresses. The tokens are generated by an external system and stored in a secure database outside of Marketing Cloud. When NTO sends an email, Marketing Cloud sends the token to the external system, which decrypts it and returns the actual email address. This way, NTO can avoid importing and storing sensitive information in Marketing Cloud. The other options are incorrect because:
Transparent Data Encryption. This is a feature that encrypts data at rest in Marketing Cloud using encryption keys managed by Salesforce. However, this feature does not prevent NTO from importing and storing sensitive information in Marketing Cloud; it only protects it from unauthorized access5.
Key Management. This is a feature that allows NTO to manage their own encryption keys for data at rest in Marketing Cloud using an external key management system. However, this feature does not prevent NTO from importing and storing sensitive information in Marketing Cloud; it only gives them more control over their encryption keys.
Field Level Encryption. This is a feature that encrypts specific fields in data extensions using encryption keys managed by NTO. However, this feature does not prevent NTO from importing and storing sensitive information in Marketing Cloud; it only encrypts it within data extensions.
Question # 7
| How are publication lists used in the Marketing Cloud? | | A. To send communication to all subscribers, regardless of opt -in status. | | B. To manage subscribers in guided and triggered email sends. | | C. To build dynamic content rules by subscriber type. | | D. To allow subscribers to opt-down/out instead of unsubscribing from all. |
D. To allow subscribers to opt-down/out instead of unsubscribing from all.
Explanation:
Publication lists are used to allow subscribers to opt-down/out of specific types of communications instead of unsubscribing from all. This helps to retain subscribers and maintain their preferences1
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