Question # 1
You are a Customer Data Platform Specialist. The marketing team requested that customer cellphone numbers be added to the customer profile in audience insights. The customer cellphone numbers are stored in a separate table in the Azure Gen 2 Storage Account. You decide to create the data source(s) needed in audience insights. Which statements best describes the steps needed to ingest the required data to audience insights? | A. In audience insights, under Data, select Data Sources, add data source and select Azure data lake storage as an import method, enter name as "Loyalty Cell Phone' and enter storage account name to authenticate. Repeat the steps for other tables. | B. In audience insights, select Data Sources, add data source, enter "CellPhone" in the name field and click Next. | C. In audience insights, add data source and select Azure data lake storage as an import method, enter "cellPhoneJoyalty1 as a data source name, and then enter the container name and method to authenticate. Repeat the same steps for other tables. | D. In audience insights, add data source and select Microsoft Dataverse as an import method, enter "CellPhoneloyalty" as a data source name. |
C. In audience insights, add data source and select Azure data lake storage as an import method, enter "cellPhoneJoyalty1 as a data source name, and then enter the container name and method to authenticate. Repeat the same steps for other tables.
There are three data sources containing customer profile data loaded to a dedicated storage account and container in the Azure Data Lake. Ingesting Cell phone data- the requirement is to keep the name of the date sources aligned with the design document. cellPhone_loyaly.csv: srcid (primary key), cellphone
Question # 2
You are a Customer Data Platform Specialist. You already have a few existing production environments for audience insights. You were given a new production environment. Which two statements are correct about creating a new production environment when other environments already exist? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point. | A. Data source credentials can be copied from an existing environment to a new production environment. | B. You must log out of one environment to access new environments that are on the same tenant. | C. When you create a new production environment, you can choose to copy the configuration from an existing environment. | D. You can select the Environment control in the upper-right corner of the page to change environments. |
C. When you create a new production environment, you can choose to copy the configuration from an existing environment. D. You can select the Environment control in the upper-right corner of the page to change environments.
Question # 3
You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team. Which three relationship types are available in audience insights? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point. | A. Non-editable system relationships, created by the system as part of the data unification process | B. Non-editable system relationships, which are created automatically from ingesting data sources | C. Editable inherited relationships, created by the system as part of the data unification process | D. Editable custom relationships, created and configured by users | E. Non-editable inherited relationships, which are created automatically from ingesting data sources |
A. Non-editable system relationships, created by the system as part of the data unification process D. Editable custom relationships, created and configured by users E. Non-editable inherited relationships, which are created automatically from ingesting data sources
Question # 4
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution. You are a Customer Data Platform Specialist. Your company’s information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification. What should you do? Solution: Clean the data by transforming the first row to be used as headers and remove any special characters in header, defining column types to be appropriate field types, remove any rows with missing primary key, and name the query. Create a full name and full address columns by merging the appropriate columns if they exist. Click “Next” and your data is now ready for unification. Does this meet the goal? | A. Yes | B. No |
Question # 5
You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer Insights platform. Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each capability may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content. NOTE: Each correct selection is worth one point.

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Question # 6
You are a Customer Data Platform Specialist. One of the marketing users asked you to create two lists:
All customers that live in Paris, France All customers that have made more than ten online purchases You decide to create these lists as quick segments. Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point. | A. Measures | B. Enrichments | C. C. Intelligence | D. Profiles | E. Data entities |
Question # 7
You are a Customer Data Platform Specialist. The primary audience for your instance of audience insights is business accounts. You need to show audience insights data to Dynamics 365 Sales users without updating data in Dataverse. Which Customer Card Add-in controls requires you to create semantic entity mapping before you can use it? | A. Contacts control | B. Intelligence control | C. Customer details control | D. Enrichments control |
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-ins
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